[ 8 WEEKS · JUNE 8 – JULY 29, 2026 ]

Your portfolio is the first frame of your next film.

An 8-week creative and critical practice course building design research skills, creative confidence, and career readiness for emerging filmmakers. Culminates in a live portfolio website and capstone redesign.

INT. CAREER — DAY

Once weekly, 2.5 hours. Lecture-lab format. Industry case studies per phase — Netflix, Mad Max, Pixar — taught alongside your own portfolio build.

[ WHY NOW ]

Strong production skills aren’t enough anymore.

Filmmakers enter a competitive industry with sharp production chops but limited strategic and research frameworks. Employers increasingly expect creative professionals who can think critically and work iteratively.

This course introduces design thinking as a core creative methodology — reframing, prototyping, and iteration — taught through real film industry case studies and a capstone redesign project.

[ CASTING CALL ]

Built for the filmmaker the industry keeps overlooking.

WHO

Women, POC filmmakers, 20–30s based in metro Atlanta.

WHERE YOU ARE

Senior year, fresh out of school, or a few years into the industry — already shooting, editing, and directing.

WHAT YOU NEED

A portfolio, website, or case study that finally reflects the level you’re working at — and lands paid work.

[ OUTCOMES ]

What you’ll be able to do.

Seven learning objectives mapped to weekly deliverables, peer critique, and a final portfolio submission.

Filmmaker editing video on a laptop in a dark roomScene 04
  1. 01

    Apply design research methods — observation, interviews, synthesis — to real film and media challenges.

  2. 02

    Reframe creative problems using “How Might We” questions and root-cause analysis.

  3. 03

    Build and test low-fidelity prototypes — storyboards, pitch decks, concept treatments.

  4. 04

    Analyze real film industry decisions through a design thinking lens.

  5. 05

    Design and launch a personal portfolio website that showcases resume, work, and process.

  6. 06

    Translate experiential learning into portfolio artifacts and career-ready language.

  7. 07

    Collaborate and give structured critique in a studio-style environment.

[ 4 PHASES · 8 WEEKS ]

The Weekly Plan

ONCE WEEKLY · 2.5 HRS
Film storyboard and concept art spread across a production tableScene 05
[ FORMAT ]

Lecture-lab hybrid. One live session per week with independent portfolio work between meetings. Real industry cases threaded through every phase.

PHASE 1 — SEE DIFFERENTLY
WK 01June 8
What is design thinking, and why does it matter in film?
Intro to the design thinking mindset. Observation exercise — document human behavior in a public space like a researcher. Portfolio thread: audit 5 real film/media portfolios.
WK 02June 15
Empathy and audience research methods.
Conduct 3 short interviews about a film/media frustration. Portfolio thread: draft your personal brand statement. Deliverable: 1-page insight report.
PHASE 2 — FRAME & REFRAME
WK 03June 22
Problem framing and “How Might We” questions.
Case: Mad Max: Fury Road — when the script broke, they redesigned the question. “Reverse the Brief” exercise. Portfolio thread: wireframe your homepage.
WK 04June 29
Systems thinking for film.
“Industry Autopsy #1” — dissect a streaming cancellation and reframe the real problem. Portfolio thread: peer critique of wireframes. Deliverable: problem reframe deck.
PHASE 3 — MAKE & TEST
WK 05July 6
Intro to prototyping.
Storyboards, treatments, pitch decks, mood boards. Pixar case — Toy Story 2 rebuilt in under a year. “48-Hour Prototype” sprint. Portfolio thread: rough first draft of your site.
WK 06July 13
Feedback and iteration.
“The Pitch Room #1” — rapid-fire critique. User-test your site with someone outside class. Portfolio thread: revise, add resume + work samples. Deliverable: prototype + feedback log.
PHASE 4 — REDESIGN & LAUNCH
WK 07July 20
Capstone launch + guest speaker.
Pick a failed film, show, or campaign to redesign. Guest industry pro reacts to work in progress. Portfolio thread: career framing — how to talk about your work in interviews.
WK 08July 29
Final Pitch Room + portfolio launch.
Present your capstone redesign to an external panel. Portfolio website goes live. Deliverable: capstone (research, reframed problem, prototype, 10-min pitch) + live site.
[ SIGNATURE ACTIVITIES ]

Five rituals that shape the cohort.

The Pitch Room

Biweekly rapid-fire pitch sessions where you present half-formed ideas and get structured feedback. Builds confidence and mirrors real industry culture.

Reverse the Brief

Receive a bad, vague, or broken creative brief and redesign it before you can respond. Teaches critical thinking and problem framing.

Industry Autopsy

Small groups dissect a real film project that struggled — a flop, canceled show, or troubled production — and diagnose it with design research methods.

The 48-Hour Prototype

A fast, low-stakes sprint where you build and present a rough concept in two days. Mirrors real production pressure.

Your Site, Your Story

A running portfolio website project woven through all 8 weeks. Audit, define, wireframe, iterate, and launch a live site showcasing your resume and work.

[ WHAT YOU LEAVE WITH ]

The Deliverables.

01

Insight Report

A 1-page synthesis of audience interviews, framed as a design opportunity.

02

Problem Reframe Deck

A short visual presentation that reframes a real industry challenge using design thinking.

03

Prototype + Feedback Log

Documented evidence of iteration based on real user responses to your work.

04

Capstone + Live Portfolio

A capstone redesign of a real film project, plus a published portfolio website ready for job applications.

[ TUITION ]

Three ways in.

15 SEATS · COHORT 01
FULL TUITION
$500

Paid in full at enrollment. Locks your seat in the cohort.

MOST FLEXIBLEPAYMENT PLAN
$125 × 4

$125 every 2 weeks. Must be enrolled before class begins on June 8.

Billed $125 every 2 weeks × 4 payments

STUDENT RATE
$425

15% off for filmmakers currently enrolled in college. Apply student code STUDENT15 at checkout.

* COHORT 01 IS CAPPED AT 15 FILMMAKERS — FIRST APPLIED, FIRST SEATED.

[ INSTRUCTOR ]

Taught by Shamim Shoomali.

A studio-style, lecture-lab environment grounded in real film industry case studies — Netflix’s House of Cards, Mad Max: Fury Road, and Pixar’s Toy Story 2 — with peer critique, guest speakers, and an external panel for final pitches. No textbook required.

[ FAQ ]

Common questions.

Do I need to know how to code?

No. The course focuses on design thinking and no-code tools so you keep full creative control without the technical overhead.

What’s the weekly time commitment?

One 2.5-hour live session per week, plus a few hours of independent work on your portfolio thread and weekly deliverables.

What if I’m currently in college?

Students enrolled in college receive 15% off tuition — $425 instead of $500. You’ll verify enrollment at checkout.

How does the payment plan work?

You can split tuition into four payments of $125, spaced 2 weeks apart. You must be enrolled (first payment made) before class begins on June 8.

How many filmmakers are accepted?

Cohort 01 is capped at 15 seats so every project gets real critique and instructor attention.

Is this only for Atlanta residents?

Cohort 01 is curated for the metro Atlanta community — Fulton, DeKalb, Cobb, Gwinnett, Clayton — to foster local collaboration. Sessions are hybrid.

What if I don’t have a ton of finished work yet?

You don’t need a reel of features. Shorts, spec work, school projects, or behind-the-scenes footage are enough — we teach you how to frame what you have.

COHORT 01 · JUNE 8 – JULY 29, 2026 · 15 SEATS

Build the frame.

$500 full tuition · $125 every 2 weeks on the payment plan · 15% off for current college students.

SEE PAYMENT OPTIONS